It takes roughly 40 positive customer experiences to undo the damage of a single negative review. With stats like that, it’s easy to see why customer satisfaction influences customer loyalty, retention, and even your ability to attract new customers. Creating value in a quality product or service for customers starts from the very beginning and procurement, though it’s often overlooked, is part of that essence for delivering that satisfaction. Doing this will make companies more customer-centric and orient them toward higher levels of customer satisfaction and loyality.